Southern Glazer's Wine and Spirits Portfolio Manager American Liberty Div, Off Premise –Merillville, IN in Merrillville, Indiana
Collaborate with ALD Trade Development Manager and Sales Management in building brand strategies as well as specific, measureable, and attainable programs.
Communicate brand and market issues, and assist in the development of solutions.
Conduct market surveys and work with supplier representatives.
Will work with sales teams to develop specific brand knowledge and portfolio understanding
Liaise with SGWS management and supplier personnel to plan, execute, and follow-through on promotional events hosted at on/off-premise accounts.
Carry out innovative campaigns and approaches resulting in successful events designed to garner brand awareness among consumers and support supplier sales objectives.
Create and foster relationships among sales teams, key on/off premise accounts, and supplier representatives.
Partner with sales teams to ensure event effectiveness aligns with local sales goals.
Prepare and perform post-event analyses to assess the success and value of the event and the ROI in terms of generating visibility in the market and showcasing the characteristics of the specific products being promoted.
Conduct market research and recommend cross-promotional/marketing opportunities for the specific brands and supplier communities.
Identify market trends and developments in product categories, geographic regions and among on/off premise account base, to ensure SGWS Indiana is at the forefront when compared to the competition.
Ensure proper display and communication of the product via the inclusion of marketing/collateral materials, product sampling, and visibility of product at the event itself.
Execute events and show the success via introducing new consumers to the product, developing partnerships in the market, acquiring press coverage for events hosted, and ultimately driving increased distribution for sales teams.
Work flexible hours which include early morning (i.e. 4:00 a.m. - 6:00 a.m. start times), evenings, and/or weekends. Overnight travel as required. Additional hours required during the peak season of October, November and December and in accordance with the event schedule.
Perform other work related duties and special projects as assigned.
EDUCATION/EXPERIENCE /OTHER REQUIREMENTS:
·Bachelor’s in Business Administration, Marketing, Public Relations or related field, as well as 2-3 years of event planning experience combined with demonstrated success in building and improving relationships with suppliers and accounts in entire geographic region.
Proficient in MS Office (Word, Excel, and Outlook)
Possess a dependable vehicle, valid driver's license, proof of state registration and insurance, and an acceptable driving record.
Lift and carry a 45+ pound case of product on an occasional basis.
Must be at least 21 years of age.
Comprehensive understanding of wine and spirits to include regions/varietals, product/food pairing techniques, basic production, and service.
Ability to manage multiple projects/priorities on tight deadlines and maintain high level of quality output.
Ability to understand and manage budgets, profitability, and expenses.
Ability to communicate enthusiasm for the product and category.
Ability to work with all levels of employees throughout division.
Ability to work independently and function as a self-starter with, at times, minimal supervision.
Excellent customer service, interpersonal, and verbal and written communication skills.
Continual self-education and knowledge development of new and existing trends, styles, and products within the supplier portfolios as well as competitive brands.
Basic business mathematic skills (addition, subtraction, multiplication, division, percentage).
Primary Location:United States-Indiana-Merrillville
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