Legends Hospitality eCommerce Marketing Manager - Indianapolis, IN in Indianapolis, Indiana
Founded in 2008, Legends is a premium experiences company with more than 1,500 full-time and 30,000 seasonal team members globally. Legends has six divisions operating worldwide - Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Global Technology Solutions - offering clients and partners a 360-degree service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment.
This highly motivated professional will serve as the primary eCommerce marketing lead for our collegiate retail division. The ideal candidate is thoughtful, creative, analytical, and organized, and has demonstrated prior success growing eCommerce businesses.
Collaborate with internal program team(s) to develop marketing strategies for our collegiate eCommerce business
Evaluate the impact of marketing strategies in achieving their stated objectives, leveraging data and metric-driven insights, consumer trends, market analysis, and marketing best practices to inform successful strategies and programs
Provide growth strategies within all digital sales channels (including email campaigns, organic social media initiatives, and SEO)
Liaison between LGM marketing team and external partner(s) – presenting marketing plans, preparing, and presenting annual/quarterly reports, overseeing marketing calendars and collaborating on promotions
Manage assigned internal eCommerce Marketing Coordinators on a day-to-day basis
Work with Director of Digital Marketing to develop and implement SEM and paid social campaigns
Work directly with our SEM and Affiliate agencies to establish budgets, goals, and reporting
Maintain contact with internal IT department to ensure site updates and performance
Research and formulate ways to optimize user experience and revenue
To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Bachelor's degree (B. A.) from four-year College or university; or 4+ years related experience and/or training.
4+ years of experience eCommerce marketing and digital management
Previous supervisory experience preferred
Experience with Google Analytics, UX or Adobe
Competitive salary, commensurate with experience, and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
- Communication: Expert
- Bachelors or better in Other