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Indianapolis Motor Speedway Director, IMS Communications in Indianapolis, Indiana

The Director, IMS Communications is the individual in charge of developing the overall communications plan to promote the Indianapolis Motor Speedway and its events. This includes all forms of messaging to media members and key forms of messaging to the general public across multiple platforms. This individual works across several mediums within the organization, actively leading or participating within cross-functional teams charged with reaching key enterprise goals.


  • Develops yearly communications plan for IMS and its events, helping to drive attendance, increase public profile and meet overall business strategic goals.

  • Responsible for raising year-round profile of key IMS event weekends, including the Indianapolis 500 and Brickyard 400.

  • Oversees department budget.

  • Communicates with all partner PR/media departments and oversees all media servicing and media operations at IMS events.

  • Leads and coordinates development of all publicity announcements and events/stunts. This includes advance media events and new event announcements.

  • Prepares speeches and message points for senior executives.

  • As necessary, serves as spokesperson for the Indianapolis Motor Speedway and its events.

  • Oversees media credentialing process for all IMS events, including concerts.

  • Develops IMS PR community outreach plan and establishes strong relationships with key community stakeholders.


Supervisory Responsibilities

  • Oversees a Senior Manager of Media Relations, Communications Manager, and seasonal employees. Assists in the supervision of IMS Digital Team.


  • Bachelor’s degree in Public Relations, Advertising, Journalism, or equivalent experience.


  • At least 10 years’ professional communications experience or extremely relevant and equivalent experience.

  • An inspirational leader with proven and effective experience in executing communications plans and crisis back up plans.

  • High integrity, confidentiality, and a strong work ethic; strong desire to succeed, eagerness to learn, professionalism and passion for communications and sports industry.

  • Strong people skills, management skills, time management, resourcefulness, responsiveness.

  • Innovative thinker and self-starter, ability to work well under pressure and with others.

  • Effective communications skills, including the ability to project a positive image of IMS and answer difficult questions while serving in an official spokesperson capacity.

  • Proficiency in establishing priorities and managing details.

  • Knowledge of all the Penske Entertainment related properties including the NTT IndyCar Series.

  • Strong understanding of 21st Century media landscape.

  • Embodies our Core Values: Own Results. Take Initiative. Value Diversity. Stay Resilient & Solution-Oriented. Act with Integrity. Speak Plainly. Build Relationships. Nurture Talent.

Travel/Work Hours

  • Flexibility of work schedule to support the team and company as required. Ability to work evenings and weekends and travel out of state.


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.


The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Full-time employees enjoy a very competitive benefit package. Benefits include: Medical (including tax-advantaged Health Savings Account), Dental, Vision, 401(k) with 100% company match up to 5%, Paid Vacation, Personal & Sick Days, 10 Paid Holidays, Company Paid Life Insurance, Short-Term & Long-Term Disability, Paid Maternity / Paternity Leave, On-site Workout Facility, and more.


Penske Entertainment provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. The Company complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities and/or events.